Summit Roofing · Month 3 check-in
February 2027
842Visitors identified · 30% of traffic
27Recovered into the funnel · 1.0% of paid traffic
+38%Conversion lift vs. your 30-day baseline
$412 → $298Cost per acquisition, baseline → this month
Conversion recovery for companies already investing in traffic
You already paid for the traffic.
We put it back in your funnel.
Spark identifies the visitors who leave your site without contacting you, gets them back in front of you, and puts a real person on the number every month.
Spark
Sample report · signed by your account manager, by name, every month
BY
11 years·120 people·150,000 websites built·Design-partner results published January 2027
01 — The problem
Most of your paid traffic never says a word.
A visitor clicks your ad, lands on your site, looks around — and leaves without filling out a form or starting a chat. Nothing gets logged. No one follows up. That traffic isn't lost, it's just invisible to the tools that only track conversions.
Illustrative — most visitors pass straight through; Spark catches a share of them on the way out.
97
of every 100 visitors leave without a name.
You paid for all 100.
The form-fill rate on most service-business sites is 2–3%. Spark works on the other 97.
02 — How it actually works
A pixel, a match, a message, a report.
No new traffic and nothing your team has to operate.
Pixel
A small script sees the same visits your analytics sees.
Match
A quarter to a third of visits match a contact record.
Message
They hear from you once, in your name, with a way to stop.
Report
Four numbers against your baseline route to the check-in.
03 — The first 90 days
A program with dates on it, not a login with a tutorial.
Day 1
Kickoff
Within 48 hours of signing. Baseline numbers captured.
Day 7
Pixel live
Installed by day seven. Identification starts.
Day 10
Sequences live
Your branded Spark Engine begins re-engagement.
Day 30
First check-in
Twenty minutes. Four numbers against baseline.
Day 60
The first real read
Enough data to say whether it is working.
05 — How we report
Every check-in answers one question.
“How much of your paid traffic have we put back into your funnel?”
Summit Roofing · Month 3 check-in
February 2027
842Visitors identified · 30% of traffic
27Recovered into the funnel · 1.0% of paid traffic
+38%Conversion lift vs. your 30-day baseline
$412 → $298Cost per acquisition, baseline → this month
Three of the 27 recovered contacts became jobs this month.
Next month's focus: the estimate-request page, where most drop-offs happen.
— Your account manager, Spark
1
Visitors identified
Share of non-converting visitors Spark put a name to.
2
Recovered into the funnel
Contacts routed to your CRM after re-engagement.
3
Conversion lift
Total conversion rate against your own baseline.
4
Cost per acquisition
Blended CPA with Spark running versus baseline.
06 — Your numbers
Run the math the way our team will on the call.
Three inputs from you. We use the conservative end of our own numbers for the rest. The output is a range, never a promise.
Conservative estimate
Visitors we'd expect to identify
700 – 980
Inquiries from re-engagement
14 – 39
New customers a month
3.5 – 9.8
Recovered revenue a month
$31,500 – $88,200
The output is a range, never a promise. Your evaluation reruns this with verified numbers.
07 — Pricing
$1,000–3,000 a month, priced by features.
We recommend the tier your verified traffic supports, never a higher one.
Foundation
$1,000
per month
2,000 resolutions a month
covers roughly 6,500 monthly visitors
Location & scroll gating · automated email sequences
Momentum
$2,000
per month
4,000 resolutions a month
covers roughly 13,000 monthly visitors
Everything in Foundation · email validation on every identified contact
Peak
$3,000
per month
8,000 resolutions a month
covers roughly 26,000 monthly visitors
Everything in Momentum · phone validation on every identified contact
Questions owners ask before they book
The pixel matches a visit against contact records held by our data partners. A quarter to a third match; the rest stay anonymous.
08 — Is this you?
A fit only when the traffic already exists.
Good fit
- 2,000+ monthly visitors, verified in GA4
- $1,000+ average customer value
- Someone who calls inquiries back the same day
- Already tracks CAC or ROAS
Not a fit
- Under 2,000 visitors, or a sub-$1,000 ticket
- No one to follow up
- Wants a guaranteed lead count
- Won't share baseline data